Privacy policy
Last updated: 13 November 2026
This page explains what information we collect when you order from The Basics, what we use it for and who sees it. We follow Egypt's Personal Data Protection Law No. 151 of 2020.
1. What we collect
When you order: your name, mobile number and an optional second number, governorate, city and address, any notes, your payment method and transfer reference if you prepay.
When you ask to be told about a restock: your mobile number and the size you want.
When you start filling in checkout: we save your number and your bag even if you don't finish, so we can help you complete the order.
Basic technical information such as device type, browser and pages visited, so we know the site works properly.
2. What we use it for
Delivering your order and contacting you by phone or WhatsApp to confirm it, arrange delivery, or handle returns and exchanges.
Messaging you when a size you asked for is back, or when you left items in your bag. You can ask us to stop these messages at any time.
Protecting the store from fake orders, for example knowing when a number has refused deliveries before.
Improving the site and our ads: knowing which ad brought visits and orders, without selling your data to anyone.
3. Who sees your information
The courier delivering your order: your name, number and address only.
The store's owners and the team preparing orders, including alerts sent to them on Telegram with your name, number and order.
Visit and ad measurement tools (such as Meta and Google) when they run on the site: they receive information about the visit and the order, not your address.
We never sell or rent your information.
4. Cookies and storage on your device
We keep your bag, chosen language and your size (if you used the size finder) on your device so they are there when you come back. They stay on your device and reach us only when you place an order.
If you accept ad cookies, we run the Meta Pixel to learn which ads bring visits and orders. If you choose only essential, it doesn't run at all. You can change your choice by clearing this site's cookies.
Clearing your browser data removes them.
5. How long we keep it
Order details: up to 3 years, for returns and accounting.
Unfinished checkouts: deleted after 60 days.
Restock requests: deleted after we notify you.
6. Your rights
You can ask to see the information we hold about you, correct it, delete it, or stop any marketing messages.
Message us on WhatsApp from the number you ordered with and we will reply within 7 days.
7. Changes
We may update this policy. Any important change will appear here with the update date.